iPerfectleads is a digital marketing company that has created The Direct Marketing Online System for generating high quality sales leads, to the B2C and B2B to the home improvement and construction. industry. We offer small and mediumOur scientific approach to online marketing uses Predictive Modeling and IP address targeting to identify the exact audience on behalf of our clients, who have the highest propensity for a purchase. We then use Real Time Bidding and Programmatic Buying technology to deliver the most relevant Neuro scientifically designed online Display, Video, Rich Media, Native and Dynamic ads across desktops, laptops, tablets and smartphones. CAOM is like direct mail online, and has the same ability to carefully define prospects by key variables for your industry from over 750 verified demographics, socioeconomic and psychographics attributes for consumers and firnographics for businesses.
Many home improvement companies decide to exhibit at one or more of the100’s of home shows that are produced throughout the country every year. Home shows draw many different and unique exhibitors from local contractors to national franchises as well as prospects in every stage of the buying cycle. Home shows which some refer to as “experiential marketing” can draw hundreds and even thousands of attendees over the course of several days, can be very profitable and create some long lasting customer relationships. They are not without their unique challenges and drawback however, like many other forms of advertising. Many home shows are held in cold weather states, oftentimes, severe and inclement weather can substantially reduce the attendance to a show that normally produces a high volume of traffic. This can reduce the number and quality of leads that an exhibitors acquires. Another problem with home shows are the number of competing venders per square foot. It’s not unusual, to have 5 or even 10 venders offering different variations of the same product under one roof. Even if the home show is profitable for most businesses they a limited to two or three weekends a year. Regardless of the challenges, competition and limited opportunity many businesses will keep attending them with the hopes that their profits will exceed their investment. We created Custom Audience Online Marketing to supply high quality sales leads for home improvement companies not just a couple of weekends, but 365 days a year.
CAOM is a scientific approach to online marketing using Audience Targeting and Predictive Modeling to identify the same high quality prospects that would attend a local home show and are looking to complete a home improvement project. Unlike a home show that is limited to a few weeks a year we can deliver these all year long. CAOM delivers online display advertisement to the most receptive audience possible. CAOM is like direct mail, but delivered online, we can target the exact the same demographics, socioeconomic and psychgraphics of high quality home show “look-a-like” prospects, because our sophisticated predictive modeler software leverage hundreds of variables and generates thousands of models per campaign we have the ability to carefully define prospects by key variables for the home improvement industry such as home value, length of ownership, age of home, net worth and over 750 verified attributes for consumers and if you offer your services commercially we can even target business. CAOM is your first line of defense for generating high quality leads before during and after your next home show. Your can target local prospects weeks or month before a show to create a top of mind awareness and take them totally off the market with no need to attend a show. or evaluate a competitor. After the show we can target attendees at the show and look-a-like audiences for the rest of the year. You can know who is in the market for home improvement project not just a couple of weeks a year, but 52. Would That help to grow your business?